Abigail's Ambassadors
We can’t thank our Ambassadors enough, for the time, effort and dedication they put in to supporting our charity. We couldn’t do it without you.
April Ward
Ambassador
April has been involved with the charity from the very beginning, and her support to champion the work we do makes her a huge asset. April’s commitment has played a vital role in helping us achieve our goals and continue our mission.
Anthony Chapman
Ambassador
Anthony, also known as Abigail the Bear, is our official mascot representative. Anthony is willing to get involved and commit every effort to raise awareness & funds for our charity.
Nicola Everett
Ambassador
Nicola has been a great supporter of our charity for many years and we’re delighted Nicola agreed to be an Abigail’s Ambassador for the vital work we do in the baby loss community.
Tom Gower
Ambassador
Tom has been one of our biggest fundraisers, arranging golf days, darts competitions and running marathons, all in memory of his son Oliver. Thank you for your tremendous support.
Hilary Grierson
Ambassador
Hilary has fundraised and donated many Abi Cooling Cots in memory of her son Hamish, Hilary has been an inspiration in her dedication to supplying Abi Cooling Cots to hospitals, hospices and funeral homes nationwide.
Adam Smith
Ambassador
Adam is willing to get involved and commit every effort to raise awareness for the charity, and generously give his time and expert auctioneer skills at our annual Golf Days. Encouraging everyone to spend that little more!
Naomi Marston
Ambassador
Naomi has proven herself to be an outstanding ambassador for the charity, bringing both passion and expertise to her role. With her extensive experience in the counselling department, Naomi consistently offers invaluable guidance to both clients and colleagues.
Paula Abramson
Ambassador
Paula has proven herself to be a worthy ambassador for the charity, demonstrating exceptional expertise in her role as a training facilitator. With her valued knowledge and experience, Paula provides support and guidance to both participants and colleagues.
Keeley Lengthorn
Ambassador
Keeley has supported Abigail’s Footsteps for many years in memory of her baby boy, George. She has run a half marathon, taken part in an inflatable challenge and boxed. Keeley is also campaigning for a change in the law (George’s Law) to support families, by receiving 3 days paid bereavement leave.
Emma and Niall Cowperthwaite
Ambassador
Holly and Lee Gisby
Ambassador
Thinking about joining the team?

We appreciate not everyone is able to contribute financially but we know that people are passionate about the work we do.
You can help in a different way, which is just as important, by raising awareness of the work we do. Connect on a more personal level, using your contacts and personal connections to secure funds and support local fundraiser’s.
Can you help us make a difference? We need your spare time, network and social circle to raise awareness of our charity and the work we do with baby loss families.
The Ambassador role is a voluntary position and crucially fits around your other commitments. If this sounds like something you would be interested in, then an Ambassador role is waiting for you at Abigail’s Footsteps.
- Raising awareness of the charity and its value to the community and your work place
- Supporting local fundraisers with any upcoming events
- Introducing our charity to businesses to create corporate connections and support
- Attending local functions, meetings and events our behalf
We want to support you as you develop your Ambassador role and will send out updates with details about all our upcoming events and any planned future projects at Abigail’s.
We will also maintain an Ambassador network, so you can share ideas and troubleshoot with other like minded supporters. Sharing best practice across the group and keeping motivated.
Our expectations will be dependent on how you wish to engage with your contacts, and these will be discussed if you apply to be an Ambassador. However, you are expected to:
- Raise awareness of baby loss
- Maintain a professional and caring manner at all times when representing our charity
- Stay in regular contact with the team at Abigail’s Footsteps
- An induction session to introduce you to the charity, recognise your skills and identify any ongoing support you may need from us in order to fulfil the Ambassador role
- A designated point of contact for support and guidance, when needed
- Reimbursement of out-of-pocket expenses, when travelling to fundraising events
- Full support from team Abigail’s Footsteps


